I Types of Personal Data We Collect and How We Collect It

We strictly adhere to the principle of "data minimization," collecting only the personal data necessary for legitimate business purposes, specifically as follows:

1. Voluntarily Provided Personal Data

The personal data you voluntarily provide to us during your interactions includes, but is not limited to:

• Identification Information: Name, contact information (email address, phone number), shipping address, etc.;
• Transaction Information: Order details, payment-related information (such as the last four digits of the payment account number; we do not directly store complete bank card information), invoice information, etc.;
• Communication and Feedback Information: Inquiries, complaints, and suggestions you provide via email, website messages, etc.

2. Automatically Collected Personal Data

When you visit our official website (embertradellc.com) or use our services, we may automatically collect some data through technical means, including but not limited to:

• Technical data: IP address, device model, operating system version, browser type, access time and duration, page browsing history, etc.;
• Cookies and similar technical data: We will use cookies to store your browsing preferences (such as language settings) to optimize your browsing experience. You can manage or disable cookies through your browser settings, but some service functions may be affected as a result.

II Legal Basis and Purpose of Personal Data Processing

Our processing of your personal data is based on the legal basis stipulated in the GDPR, and the specific processing purposes are as follows:

III Storage and Retention Period of Personal Data

1. Storage Location

Your personal data will be stored on secure servers within the European Union. If you need to transfer your personal data outside the EU, we will strictly comply with the GDPR regulations regarding cross-border data transfers and take appropriate safeguards (such as signing data processing agreements and using standard contractual terms recognized by the European Commission).

2. Retention Period

We will retain your personal data only for the period necessary to achieve the processing purposes described in this policy, specifically for the following periods:

• Personal data used for contract performance: Retained for one year after order completion and the end of the after-sales service period;
• Personal data used for marketing purposes: Retained until the date you withdraw your consent or expressly refuse to receive marketing information;
• Personal data used to comply with legal obligations: Retained until the expiration of the period stipulated by applicable laws;
• Technical data and cookie data: Retained for six months after your last visit to our website, unless you choose to delete or disable it in advance.

After the data retention period expires, we will securely delete or anonymize your personal data (anonymized data will no longer be considered personal data).